Why real estate agents need their own website

Buyers and sellers look you up before they call. What they find should be yours: your name, your listings, your reviews and an easy way to reach you.

Here’s why a real estate agent website of your own is worth having, and the studio we recommend when an agent asks us for one.

A brokerage page isn’t yours to keep

A profile on your brokerage’s site is a good start. But it sits beside every other agent’s, it looks like theirs, and it stays behind if you move. Portal profiles are no better: the page is about the portal, and the next agent’s ad is one scroll away.

A realtor website on your own domain is the one link that stays yours. It goes on your cards, your listing posts and your email signature, and it keeps working whichever office you’re with.

What a site of your own does for you

It shows your listings and your solds the way you want them seen, with the full set of photos instead of a thumbnail. It puts your reviews in one place, so a seller comparing agents sees them first. And every inquiry comes straight to you, not to a shared inbox or someone else’s lead form.

Good real estate website design also helps people find you. A website for real estate agents in Sarasota, Bradenton or Lakewood Ranch can have a page for each town you work, which gives Google something to show when someone searches for an agent in your area.

Why we recommend Made Solid Studio

Plot Photography recommends Made Solid Studio for agent websites. They built the Plot site you’re reading now, and they design for real estate first: big photos, fast pages and clear ways to call, text or send an inquiry.

Every site starts with a plan of the pages and what goes on each, which you sign off before any design begins. Then Made Solid Studio builds it around your brand and your listings, not a template with your name swapped in.

Easy to edit and keep up yourself

A Made Solid Studio site is built for you to run without calling anyone. You change a headline, swap a photo or add a new listing right on the page, and see it just as visitors will. There’s no code and no page builder to learn.

Rather not touch it at all? A care plan covers the edits for you. See how editing works on Made Solid Studio’s site.

Your name, your listings, your inquiries, on a site you own.

Hosting and care, with no lock-in

Made Solid Studio also hosts the site and looks after it. Every care plan includes hosting, security updates, backups and monitoring, from $69 a month. Care ($149 a month) adds about 30 minutes of edits a month and a short monthly report. Priority Care ($299 a month) adds about 90 minutes of edits and a quarterly SEO check-up.

You own your domain, your site and its content. There’s no lock-in, so you can leave anytime and take your site with you. Builds start from $2,500, and every plan is laid out in full on Made Solid Studio’s site.

Every Plot shoot can go straight onto your site

Photography for real estate websites works hardest when the photos and the site are made for each other. Every listing we shoot for you can go on your site: the photos, the listing film and the floor plan.

On Made Solid Studio’s Care and Priority Care plans, they add each new Plot listing to your site for you. Book the shoot with us, and the listing appears on your site without any extra work on your end.

Ready for a site of your own?

See what a site for agents includes on our websites page, or talk to Made Solid Studio about yours.